MGM Launches Pro Online Gambling “Let NY Play” Campaign

New York SealMGM Resorts International is behind a new pro-online -gambling campaign in New York dubbed “Let NY Play” according to a New York Times article.

Thus far the campaign has focused on getting their message out on social media through their Let NY Play Twitter account and Let NY Play Facebook page.

The group first appeared in early September on Facebook, and late September on Twitter, posting infographics with fairly simple messaging focusing on the availability of online poker and the consumer protections regulated iGaming can provide:

My Cousin in Jersey City can play this hand, why can’t I?

When you play online poker you shouldn’t have to bet your computer’s safety.

You can get almost anything online, except a spot at a poker table.

However, following the aforementioned New York Times article (where it was disclosed that MGM was the group behind the campaign) the group garnered the attention of the poker community and the pro-legalization advocates. The group now has 468 Twitter followers and an impressive 5,400 likes on their Facebook page.

The same day the NY Times article came out another NY online gambling article also appeared on, asking if New York should legalize online gambling. The results of the poll are 77% for legalization and only 23% against.

It should be noted that only 258 people voted, and historically these polls have been skewed towards the pro-online gaming side as they get shared amongst advocates.

Is New York ready for iGaming?

New York is ostensibly on the short-list for iGaming expansion in 2015, but the appetite for online gaming expansion in the Empire State hasn’t really been tested yet.

Several legislators have openly stated they want to have New York’s brick & mortar expansion completed before they move on to online gambling – a refrain that has also been used in nearby Massachusetts.

On the other hand, State Senator John Bonacic introduced an online gaming expansion bill in the NY Senate in March of 2014, and Assemblyman J. Gary Pretlow introduced a similar bill into the Assembly in May.

Neither bill gained any traction, and Bonacic even later admitted to the Washington Times he never intended to push his bill this year. Bonacic saw his bill as little more than a conversation starter, “New York needs to begin considering how to effectively regulate the burgeoning industry,” he told the Washington Times.

Whether or not Let NY Play can accelerate the process is something we’ll have to keep an eye over the next year.

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