After a ‘soft-play’ period that began Thursday night in New Jersey, six of the seven Atlantic City Casinos involved in the testing have been approved for a full launch of their real money online gaming platforms.
In a conference call conducted Monday afternoon, New Jersey Department of Gaming Enforcement Director Dave Rebuck announced that the six operators will be allowed to remain open after the test period is completed at midnight Monday. This will allow WSOP.com, 888, Borgata Poker, PartyPoker, Ultimate Poker and Betfair, along with the approved online casinos, to conduct a full launch of their product to New Jersey residents and visitors.
Once midnight passes, these sites will also be able to begin marketing to customers in New Jersey, which was not allowed during the testing period. While each casino is now in the clear, the Department of Gaming Enforcement will continue to monitor play across all sites in perpetuity.
“In the casino industry, you’re testing systems every day,” said Rebuck.
The only site that will remain in the testing phase is Golden Nugget – the site will work with Bally Technologies in order to bring their software up to snuff.
There were several issues that arose during the testing period, most notably with the systems being used to confirm that players are actually located in New Jersey. That group of players included Allen Bari, who was unable to log in to play despite his being in Northern New Jersey.
“Tried playing on one of the NJ sites,” Tweeted Bari. “Apparently, Hoboken is too close to the NYC border.”
Both the sites and the Department of Gaming Enforcement are working on improving the accuracy of their geolocation technology. The DGE, the geolocation companies and each individual provider sent people out of state specifically to test the system. There have also been issues with the funding of player accounts, with some credit cards failing to work.
Despite some early issues, both the Department of Gaming Enforcement and the companies set to launch are excited to get the ball rolling. Rebuck stated that Caesars officials were ‘ecstatic’ with how things were going with WSOP.com. The first official numbers for customers and usage isn’t scheduled to be released until January 12, but there were over 10,000 connections made during the ‘soft-play’ period.
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